As an insurance agency, you need to follow today more than ever the steps to build your community on social networks. The reason? Users who know and interact with your brand daily can boost and position you in the market without complications.
The members of a social media community are not only those who “like,” repost or connect to lives. They are people who consume your content and are interested in your services daily. They usually leave comments about their good or bad experiences and their points of view about your publications.
For insurance companies, it is essential to have this kind of community on different social platforms such as Facebook, Instagram, Twitter, or even YouTube. They are the perfect channel for successful digital marketing campaigns and, to the same extent, to achieve business sales objectives.
Steps to build your social media community
Having a community on social media is an attractive and potentially lucrative strategy, but it is not achieved overnight. People don’t trust brands randomly; you need to develop a plan that captures their attention, is consistent with your brand values, and at the same time highlights the benefits of your services as an insurance agency.
When you decide on this type of plan, you will discover many ways to get people to connect with your brand and your content and the benefits this can bring to your revenue as an insurer. If you want to achieve this goal, follow these simple steps to build your social media community.
Choose your ideal audience
Among the fundamental pillars of any insurance marketing strategy is market research. If you want to achieve this goal, follow these simple steps to build your community on social networks.
To determine the type of content you should publish on your social profiles, you have to establish your target customers, whether they are young people who can hire your auto insurance services or middle-aged adults who use social networks and already need life or property policies.
The right people to do this study are marketing professionals. With this data, you will correctly focus all the advertising machinery in your networks. The right people will start to follow you and join your community.
In short: determine who may need your content, and you can offer them solutions to their problems and, in the same way, information that will help them in their day-to-day life.
Create your brand identity
For people on social networks to differentiate you from the competition, you must create your own brand identity. From the colors, graphic concept, fonts, and tone of language, this is one step to building your community in social networks that you cannot overlook.
Every element that appears on your social media should match each other and make it clear that it is your insurance agency. By making this clear distinction of identity, you make it easier for users to find you and at the same time remember you.
Ask users for their opinion
One of the characteristics of user communities in social networks is the constant interaction with the brand. From this communication, constructive comments can help you improve the service or the unfavorable aspects of your product and service.
In this context, it is essential that within the steps to build your community in social networks, you have a space to ask the opinion of your insurance users.
Either employ posts with questions, stories with question boxes or give direct space to contributions in live broadcasts. There is no limit to the variety of direct contact tools that social platforms currently provide.
Generate conversation with valuable content
Once you have the target market and the graphic identity, all the content you post on your networks must be driven by a well-focused marketing strategy. Each publication should provide data that helps users to solve problems in everyday life or insurance-related issues.
Jokes, memes, short videos, and featured stories will be essential to keep people’s attention and keep them coming to your social profiles daily to see the news and updates. By following this path and having clear objectives, in a short time, your community will grow.
Take advantage of the steps to build your community in social networks and generate a change today in your insurance platforms. Keep in mind that the best way to succeed in digital marketing is to leave the studies and planning of strategies in the hands of professionals.
At Legencys, we are experts in the insurance agency market, and we are at your disposal for advice and quotes. Don’t leave your company’s campaigns to chance!
